Support the development and execution of the client strategy to increase profit, and provide a high level of great customer service to clients
Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
Work with the team to deliver day-to-day implementation of SEO campaigns across key clients within the channel team
Advocate the client’s SEO strategy and support members of the team where required
Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
Play active role in defining SEO best practice and scalable processes
Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)
Support SEO Managers & Executives to adopt this approach to client management & performance
Provide direction and drive daily client operations across the team
Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately
Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
Attend and contribute to second interviews with potential candidates and support the final selection process
Manage and direct training and development needs for SEO Executives and Managers, including management of Personal Development Plans (PDPs)
Support and contribute to all training delivery in tangent with the Development Manager, ensuring that team members are available for induction training delivery or ongoing training delivery. Everyone is responsible to deliver training modules internally
Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
Oversee regular or ad hoc projects and delivery of projects within the team
Manage and deliver at least one "Test & Learn" activity per month to support client innovation and to contribute to the internal Case Study process
Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team
Identify areas of development within existing business and support the SEO Channel Head to upsell from Croud's suite of digital services
Drive overall performance within the team to achieve margin and incremental revenue month on month
Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows
Proactively monitor for industry updates and share with the wider team
Proactively keep abreast of industry news and contribute suggestions as to how Croud can incorporate this into our methodologies to improve the department
Contributing to and supporting Croud marketing activities
Requirements :
Degree level education or relevant equivalent experience
Demonstrable in-depth experience in Digital Marketing
Demonstrable advanced experience in SEO advertising
Excellent communication, organisation, and presentation skills
A mathematical and analytical mind
Exceptional client service skills
Highly organised and an ability to multi-task
Impeccable attention to detail
Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
Proven track record of working to deadlines
Proven time management skills
Proven ability to negotiate.
The ability to autonomously identify opportunities, generate ideas and formulate strategies
Leadership skills: managing direct reports, a motivator
Line management experience, mentoring & training
Proven experience in client expectation management roles and situations, able to manage and direct client expectations